Sixfourteen Coffee

Brand Identity & Package Design

Sixfourteen Coffee is a small startup that needed a distinct and fresh brand identity and packaging design for its new coffee company. Two dorm room friends who loved ice coffee by cold brewing themselves now have built a business to continue the story.

In a crowded marketplace with an influx of new competitors constantly entering the sector, Sixfourteen Coffee needed a brand identity to separate itself from the pack. We developed their logo using distinct typography and a simple color palette reflecting the various tones of their coffee offerings. Sixfourteen resembles the hip young audience without coming across as entirely generational.

With this substantial branding initiative, Sixfourteen Coffee wanted to capture its variety of coffee roasts. We wanted the varieties to have a uniform look while also letting the different varieties be easily identified. Here we used color to distinguish them giving each blend a specific color highlight.