Specsbylux

Brand Identity

Specsbylux was started with the vision (pun ALWAYS intended) to have people look good, for affordable prices. Eyeglasses will always be a necessity, and an essential accessory in our everyday lives. The main objective of Specsbylux is to provide great styles, clear vision, and high quality products, with ultra-competitive pricing.

Specsbylux needed a brand identity to reflect its expertise and quality into its brand. The logo was brought to life by a bold and contemporary design displayed in a simple way. We gave the brand a strong, yet approachable voice in its mission, to provide high quality products in great styles.